Questions you need to ask yourself

Published on the 27-Aug-2007

A website is an investment. And like with any investment you must think about the return you will get from it.

A website can provide a variety of functions to a business, for example;

• A website can be a way of providing customer support. This can then allow you to spend time on other business activities.
• It can also be used as an in-house tool, known as a intranet. This is a tool which can be used to keep employees informed and to facilitate improved communication between management and employees and between employees themselves.

The planning stages of a website are crucial and you may decide that the return on investment is not enough to warrant having a website for the time being. Your website must serve the needs of your business, a poorly planned website leads to a bad website, and that can be detrimental to your business.

Depending on your needs a website can be simple or complicated. If your needs change a website can be modified or redesigned should your needs change. The marketing of your website is as important as the website itself. The website should fit into your exisitng marketing strategy and it will need to be marketed as well. If you do not market your website it amounts to not having one as no-one will know about it.

We believe that the company you choose to design your website should offer you guidance through the planning stage, the design stage and marketing of your website. Through close communication with you and a comprehensive after sales package Netrenz can provide you with a website that suits the needs of your company and a website that can be marketed to your target audience.

• To communicate with existing and potential customers
• To increase sales – directly or indirectly
• To provide information to customers
• To provide after sales support to customers
• To guide customers to you
• To communicate with your employees

3. Have you had a website before?

4. How do you intend to market your website (offline & online methods)?

5. What is your current marketing strategy – how does your website fit into this strategy?